The event that took place in Manchester on Sunday night saw top toy firms honoured by a judging panel of bloggers.
The BlogOn Christmas Event took place at Manchester's Hotel Football in Manchester this weekend and saw top toy firms honoured with awards, judged by a panel of over 200 bloggers.
The BlogOn Toy Awards are made up of 10 categories and a Blogger's Choice Award which is given to the toy with the most votes overall.
Kiddiewinkles won big, taking home the gong for Blogger's Choice Overall Winner for their Kiddiewinkles Wild West Wigwam product.
The complete list of winners is listed below:
Award Category: Top Preschool Toy
1st - PAW Patrol My Size Lookout Tower by Spin Master Toys
2nd - Police Headquarters with Prison by Playmobil
3rd - Fisher-Price Little People Caring for Animals Farm by Mattel
Award Category: Top Interactive Toy
1st - SmartGlobe Exploration by Oregon Scientific
2nd - BABY Born Interactive Doll by MGA Entertainment/ Zapf Creation
3rd - Beasts of Balance by Sensible Object
Award Category: Top Games/Puzzles
1st - Staccups by University Games
2nd - Disney Guess the Film Game by Jumbo Games
3rd - Harry Potter Top Trumps Match by Winning Moves UK Ltd.
Award Category: Top Collectible
1st - Hatchimals Colleggtibles One Dozen Egg Carton by Spin Master Toys
2nd - Fingerlings Monkey by WowWee
3rd - Fingerlings Monkey Bar and Swing Playset by WowWee
Award Category: Top Construction Toy
1st - Go Kit by Infento BV
2nd - LEGO Friends Heartlake Summer Pool by LEGO
3rd - HEXBUG nano Space Cosmic Command by HEXBUG
Award Category: Top Plush Toy
1st - Itty bittys by Hallmark
2nd - Teletubbies Giggling Tiddlytubbies by Character Options Ltd
3rd - ABC Singing Peppa by Character Options Ltd
Award Category: Top Licensed Toy
1st - PAW Patrol Sea Patroller by Spin Master Toys
2nd - Ghostbusters™ Ecto-1 by Playmobil
3rd - PJ Masks Head Quarters Playset by Flair Plc
Award Category: Top Creative Toy
1st - Xtrem Smart Bot by Trends UK
2nd - Great British Sewing Bee Sewing Studio by Wilton Bradley Ltd
3rd - Unicone Rainbow Swirl Maker by Jakks Pacific
Award Category: Top Imagination Toy
1st - Pharaoh's Pyramid by Playmobil
2nd - Rescue Emergency Playset by BRIO
3rd - Morphy Richards Kitchen Set by Casdon
Award Category: Top Outdoor/Garden Toy
1st - Kiddiewinkles Wild West Wigwam by Kiddiewinkles
2nd - Light Burst Scooter by H Grossman Ltd
3rd - Giant Pass the Pigs by Winning Moves
Blogger’s Choice Award Overall Winner:
Kiddiewinkles Wild West Wigwam by Kiddiewinkles
“This was our first time attending the BlogOn conference on behalf of our client Spin Master and we have been hugely impressed by not only the fantastic organisation of the event by Laura and her team but also the brilliant turn out of a great crowd of influencers," commented Caroline Fosbury of Fosbury PR. "BlogOn offers the perfect opportunity to engage directly with Bloggers and Vloggers who cover our brands, who shared their invaluable insight, feedback and enthusiasm about our products.”
Laura Seaton, BlogOn Founder added: “We have been amazed by the huge number of entries and want to say a big thank you to all the toy companies who took part and to Varta Batteries for supporting the toy awards. Our attendees thoroughly enjoyed the judging process and selecting their favourites and in turn make the definitive list of top toys for Christmas 2017 as chosen by parent bloggers/influencers."