Curiscope's Virtuali-Tee will be 'major player in bringing AR to toy space'

Robert Hutchins

By Robert Hutchins

March 7th 2016 at 11:30AM
UPDATED March 7th 2016 at 12:07PM
Curiscope's Virtuali-Tee will be 'major player in bringing AR to toy space'

The tech t-shirt launched to Kickstarter last week and has already secured nearly half of the £70,000 it is looking for on the crowdfunding platform.

A t-shirt that teaches kids the biology of what is going on inside of their body through augmented reality is tipped to be a ‘major player in bringing new tech to the toy space.’

Called Virtuali-Tee, the tech infused t-shirt that only launched to Kickstarter last week has secured nearly half of the £70,000 it is looking for on the crowdfunding platform, as it promises to bring an immersive AR experience to the toy industry.

Created by the London-based Curiscope team,  Virtuali-Tee comes with a free app that detects a special pattern on the wearable tech to offer kids an immersive biology lesson, making the latest advancements in consumer tech available to everyone.

This, according to Curiscope’s CEO and founder, Ed Barton, is key to making tech such as AR and VR work in the toy space.

“Virtuali-Tee has the potential to become a major player in bringing AR and VR to the toy space and the classroom, it’s one of the things we are most excited about” Barton told ToyNews.

“Tech at the accessible end is really exciting to us and we don’t want to see this kind of technology restricted to high end gaming or the richest in society, we want everybody to benefit from it, in homes, classrooms; everywhere.”

With a friendship with Mattel and its team behind the rebooted VR-fused Viewmaster and the rise of digital natives in the toy space and toy buying market, Curiscope is predicted a vast increase in the demand for AR and VR in toys in the next few years.

“The tech space is evolving incredibly quickly and kids’ expectations are evolving at the same pace,” continued Barton. “There will always be space for traditional toys, but modern kids are digitally native, they love their devices and most importantly, they expect play to occur in a digital space as well as a physical one.

“Most parent don’t even know this tech exists, let alone that it is actually affordable. There is an opportunity here for the tech to have far reaching positive benefits to society but it’s only going to do that if it becomes technology that is available to everyone.”

With 24 days remaining on the Kickstarter site, Curiscope believes it is in a good position to bring the new Virtuali-Tee tech toy to the industry. But this is just the first step in a wider plan to become a major player within the tech toy playground.

“We have got a lot of experiences planned for the next couple of years,” said Barton. “We want VR and AR to take us to new places and environments that kids aren’t normally able to visit.

“With this technology you can explore microscopic worlds, dive underwater and experience what it’s like inside of the heart. Learning, toys, games and digital; it can all be one and the same.”

Check out the Virtuali-Tee Kickstarter page here, or check out the video below: