The brand will trade as Fur Babies World in North America, first hitting retail in Spring 2018.
Moose Toys has been named master toy distributor for Bush Baby World in the USA and Canada.
The brand will trade under the name Fur Babies World in North America, first hitting retail in Spring 2018. The range will be identical to the UK products and the animation will be repurposed for the North American market.
“We have been blown away by the interest in Bush Baby World internationally and are delighted to have a partner such as Moose in the US and Canada," explained Barry Hughes of Golden Bear. "We have been very impressed by their team and look forward to Fur Babies World hitting the North American shelves in early 2018.”
“This line is flying off the shelves in the UK,” added Moose Toys co-CEO Paul Solomon. “Kids in the US will be drawn to these cute, quirky characters and we can’t wait to share them with our fans in 2018. With brands like Shopkins and Little Live Pets, the team at Moose have shown that we know how to drive a hit toy line and we are sure that the introduction of Fur Babies World will be no different!”
A series of licensing deals are expected to follow the brand across the Atlantic, after a successful showcase at BLE.