In his new role, Burton will head up the sales team and focus on driving the firm’s educational accounts.
Playmobil has boosted its UK sales team, in the form of Simon Burton as field sales manager.
Following his appointment, Burton will be responsible for the territories of Scotland and the North of England.
He will also put a key focus on driving forward Playmobil’s educational accounts, as well as managing the independent sales team.
“We’re delighted to welcome Simon to Playmobil,” said Alf Blohm, sales manager at Playmobil.
“With his wide-ranging experience and ambitious drive we are sure he will be an asset to the team as we seek to further grow our presence here in the UK.”