Wow Stuff partners with Warner Bros for Wizarding World toy and gift line

Robert Hutchins

By Robert Hutchins

January 2nd 2018 at 2:37PM
UPDATED January 2nd 2018 at 3:29PM
Wow Stuff partners with Warner Bros for Wizarding World toy and gift line

“We wanted to bring the brands to life like never before. We have invested heavily on the innovation front to create merchandise that is as magical in real life as it is on the screen."

Wow Stuff has partnered with Warner Bros. Consumer Products for a major new Wizarding World of Harry Potter toy and gift line.

The range will launch across EMEA and will feature the harry Potter and Fantastic Beast franchises.

Wow Stuff has been working behind the scenes to invent and develop a range of innovative products that capture the essence of Wizarding World.

Head of new product development and co-founder of Wow Stuff, Kenny McAndrew said: “We wanted to bring the brands to life like never before. We have invested heavily on the innovation front to create merchandise that is as magical in real life as it is on the screen.

“Imagine a real flying Golden Snitch that doesn’t use propellers or obvious battery mechanics to fly. We have done this and much, much more and already the Golden Snitch has won through to the UK finals of the Gift of the Year Awards 2018.”

Wow Stuff’s CEO, Richard North, added: “This is the most exciting project we have ever worked on and we are thrilled to have had such amazing friendship and support from Warner Bros. in the UK, EMEA, USA and Australasia.

“It is no secret that Harry Potter and Fantastic Beasts are the most wanted franchises on retailers’ wish lists and we are honoured to be able to create and bring these spectacular product to the retail market.”